kleiner perkins 7 rules for software start-ups-aniruddha nazre

Aniruddha nazre at Kleiner Perkins has 7 rules for software start-ups they consider funding. I was on a “future of software” panel at TiECon East yesterday with Ajit Nazre, partner at Kleiner Perkins.  Several interesting trends emerged from the panel discussion, but the 7 rules synthesized everything for me.


KP’s 7 rules for start-ups

1: Instant Value to customers – solve a problem or create value with the first use

2: Viral adoption – Pull, not push. No direct sales force required

3: Minimum IT footprint, preferably none. Hosted SaaS is best.

4: Simple, intuitive user experience – no training required.

5: Personalized user experience – customizable

6: Easy configuration based on application or usage templates

7: Context aware – adjust to location, groups, preferences, devices, etc.

Most start-ups will not align with all 7 rules. But, if you don’t follow at least 5 of them…rethink your plan and business model.

 UPDATE: Ben Barren has a unique perspective on the 7 rules. Nicolas Toper also has interesting views.

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