Aniruddha nazre at Kleiner Perkins has 7 rules for software start-ups they consider funding. I was on a “future of software” panel at TiECon East yesterday with Ajit Nazre, partner at Kleiner Perkins. Several interesting trends emerged from the panel discussion, but the 7 rules synthesized everything for me.
KP’s 7 rules for start-ups
1: Instant Value to customers – solve a problem or create value with the first use
2: Viral adoption – Pull, not push. No direct sales force required
3: Minimum IT footprint, preferably none. Hosted SaaS is best.
4: Simple, intuitive user experience – no training required.
5: Personalized user experience – customizable
6: Easy configuration based on application or usage templates
7: Context aware – adjust to location, groups, preferences, devices, etc.
Most start-ups will not align with all 7 rules. But, if you don’t follow at least 5 of them…rethink your plan and business model.
UPDATE: Ben Barren has a unique perspective on the 7 rules. Nicolas Toper also has interesting views.
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